This brand identity emphasizes the cozy, playful spirit of winter. Targeted toward families and younger audiences, the brand uses a handwritten marker font paired with a strong supporting type and a winter palette of red and blue with a pop of yellow to stand out and invite visitors in.

 

At its center is Carey the Caribou, a fun mascot with marshmallow-adorned antlers whose silly personality makes the brand memorable and keeps people coming back for the experience as much as the cocoa.