This brand identity was built to feel rugged and authentic, while still standing out on the shelf. Designed for young adults who crave strong, flavorful coffee, Dorado brings main character energy through playful sayings and a rich color featuring bright pink and, of course, gold.

 

The logo is inspired by latte art, with a daring cursive font that adds personality. The supporting fonts keep the brand just a little rough around the edges, staying true to its artisanal, Columbian roots.